…according to a survey of supermarket and on-line buying. Meat during this pandemic year has gained about 20% in sales volume…it’s now 35% of the food dollar and twice as much as chicken.
It’s interesting that on-line sales have really increased while at the same time people are more concerned about healthy food.
Now note this summary is based on dollar sales…not pounds. But now that younger people have broken the restaurant habit, will they continue cooking at home? Will their interest in healthy foods continue?
Most smaller farmers we know haven’t been able to gear-up production to get a piece of this action. Nor do they have the capital or marketing savvy to join the action.
We have noticed the national and regional producers associations are beginning to stir…but has the moment passed?